During this season of increased card sending, we are pleased to devote a section of this newsletter to guest writer, Phil Riebel, founder and president of Carbon-free Cards, Inc., who has provided the information that follows:
Did you know Americans buy 7 billion greeting cards per year? (1.9 billion cards sent during the holidays alone uses 300,000 trees. Holiday ribbon thrown away equals 38,000 miles.) Can you imagine the benefits to the planet if these cards were produced to have a low environmental footprint? Think of the life-cycle of paper and all of its associated environmental impacts. Here are a few ideas that make a difference:
· Is it manufactured by a company with a good sustainability program? Transparent companies explain what they do, good examples being Upm-Kymmene and SCA, both selected as leaders in the industry based on the WWF (World Wildlife Foundation) Paper Scorecard and Guide to Buying Green Paper, found at Panda.org
· Look for eco-labels on the products denoting responsible manufacturing including sustainable forestry and low impacts to air, water, and landfills: FSC (Forest Stewardship Council), SFI (Sustainable Forestry Initiative), and PEFC (Program for the Endorsement of Forest Certification), EU Flower logo (European Union), and EcoLogo.
· Don't assume that paper made with recycled content is better! Some grades with recycled content actually have a higher environmental footprint than grades made from wood.
· ALWAYS RECYCLE PAPER. It is a valuable raw material for making many grades of paper (cardboard, paperboard, newsprint). The U.S. still landfills 45% of its paper, whereas Germany and Finland are at 20%.
· The global fiber cycle needs both wood and recycled fiber to work. At least 40% wood fiber is needed, preferably from responsibly managed forests.
· Finally, look for companies with a low carbon footprint meaning they have a good climate change strategy, carbon-neutral energy, and low reliance on fossil fuels.
A product that considers the above principles is our line of beautiful Carbon-free Cards at Products. For each card sold, a tree is planted. |